Social
Social performance marketing refers to paid advertising across platforms like Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter). These campaigns leverage detailed targeting options (demographics, interests, behaviors) and are highly scalable. They work well for both direct response (conversions, leads) and brand awareness. Creative formats include videos, carousels, stories, and more.
Strengths: Hyper-targeted reach, viral potential, strong creative formats.
Internal Channels
Native
Native advertising blends paid ads seamlessly into the look and feel of the platform. These appear as sponsored content on high-traffic editorial sites and are designed to drive clicks to landing pages with compelling headlines and images.
Strengths: High-volume reach, low CPCs, less ad blindness.
Newsbreak
NewsBreak is a local news app and content platform that’s grown rapidly as a native advertising channel. It offers ad placements within its news feed and article content, reaching users looking for local updates. Great for geo-targeted campaigns or niche verticals like home services, health, and lifestyle.
Strengths: Local targeting, high engagement, less competition than broader native platforms.
Search
Paid ads triggered by user queries on search engines like Google and Bing. Includes text ads, shopping listings, and call-only formats. Captures high-intent traffic — users are actively looking for something.
SMS
Text message marketing used to send offers, alerts, or follow-ups directly to a user’s phone. Great for time-sensitive promos or re-engagement. Works well for lead nurturing, flash sales, or appointment reminders.
Newsletter
Advertising via email newsletters, either your own list or rented/partnered lists. Can be editorial or promotional. Drives traffic to offers, blog posts, or product launches.
Path
"Path" refers to user journey optimization — often done through arbitrage or multi-step funnels. Think: ad → prelander → quiz → offer. It’s a strategy more than a platform, used to warm traffic before conversion.
External Channels
Push
Browser or app-based push notifications — small clickable messages sent to users who’ve opted in.
Coupon
Promotion via discount or deal sites. Helps close conversions by offering a final incentive or discount agreed upon by advertiser.
Blog
Content marketing through SEO-optimized blog posts or sponsored content. Used to inform, rank organically, or soft-sell products. Often part of long-game funnels or affiliate placements.
Display
Banner and visual ads, programmatic buys, or direct publisher placements. Can include retargeting or prospecting campaigns.